With a wealth of experience developing and implementing strategy, I take an analytical and pragmatic approach in providing innovative solutions to identified problems in a collaborative and inclusive way. Creative and results-focused, I believe strategy should be inspirational, exciting and fun.
Background and experience
I have nearly four decades of experience in marketing and business strategy. A graduate in Environmental Sciences at the University of Warwick and with an MBA from the University of Bradford, a solid academic and commercial background.
I worked in scientific research and then academic publishing at the start of my career, moving quickly into marketing and business management and holding a variety of positions in senior management roles. These involved strategic development and leadership in the publishing, building and manufacturing sectors across the private, public and third sectors.
Roles have been both national and global, including a time spent working in Europe and in start-ups, SMEs and large corporations.
My research on strategic marketing and green businesses was published as a paper in the Journal of Retail Marketing, as a report by Horton Publishing, and presented at the International Marketing Symposium, Dublin 1991.
In 2016, after a highly successful career in the corporate world, I decided to use this wealth of knowledge and experience to offer strategic business and marketing consultancy, establishing ‘Strategy C’ which reflects my approach –
Clarity, Collaboration, and Care